31:T513,md`## TV Viewing Trends: Stabilizing to a New Norm
This past week shows the first signs of stabilizing around a new norm, after several weeks of general upward trends in TV viewership. We have described how as of the week of 3/23-29, [over 3.18 billion additional impressions had become available on TV](https://observablehq.com/@simulmedia/tv-viewing-at-the-time-of-covid-19). The past week, the trend began to normalize, with a 1.7% decrease from the week prior. While that's slightly down, this still represents **1.3 billion** more impressions in the market, compared to the beginning of March. That means cumulatively, more than **4.4 billion** ad impressions have become available.

While there are 174 million fewer impression opportunities on TV the week of 3/30-4/5, compared to the week prior, that's still a lot more than just a few weeks ago. Cumulatively the market has seen an increase of over **4.4 billion** more ad impressions since the beginning of March.

News, Kids and Entertainment networks, after registering consecutive weeks of growth, saw slight decreases in impressions delivered. Sports, on the other hand, showed the first week-over-week growth after many weeks of decline.
`32:T4ed,html`

${totalViewingChart}

Overall TV Viewing

[All Networks]

3/16 - 3/22

+12.6%

+1.13B impressions

3/23 - 3/29

+1.1%

+114M impressions

3/30 - 4/5

-1.7%

-172M impressions

`33:T522,html`

${newsChart}

News Networks

[CNBC, CNN, Fox News, Fox Business, MSNBC, ...]

3/16 - 3/22

+19.4%

+362M impressions

3/23 - 3/29

+2.7%

+60.3M impressions

3/30 - 4/5

-4.1%

-94.8M impressions

`34:T52f,html`

${kidsChart}

Kids Networks

[Cartoon, Boomerang, Discov Fam, Disney, Nickelodeon, ...]

3/16 - 3/22

+8.7%

+35.1M impressions

3/23 - 3/29

+4.9%

+21.6M impressions

3/30 - 4/5

-5.5%

-25.2M impressions

`35:T543,html`

${entertainmentChart}

Entertainment Networks

[Comedy, USA, Hallmark, History, Travel, Discovery, MTV, ...]

3/16 - 3/22

+12.8%

+110M impressions

3/23 - 3/29

+4.8%

+46.7M impressions

3/30 - 4/5

-2.9%

-29.1M impressions

`36:T535,html`

${sportsChart}

Sports Networks

[BeIN, ESPN, Fox Soccer, Golf, MLB, NBA, NFL, Tennis, ...]

3/16 - 3/22

-10.9%

-32.7M impressions

3/23 - 3/29

-18.8%

-50.5M impressions

3/30 - 4/5

+1.1%

+2.4M impressions

`37:Te90,table(wowTableData, { sortable: true, paged: 200, columns: { network: { title: '', formatter(val, i) { return html`${val}`; } }, week1avg: { title: 'W1', formatter(val, i) { return html`${d3.format( '.3s' )(val)}`; } }, week2avg: { title: 'W2', formatter(val, i) { return html`${d3.format( '.3s' )(val)}`; } }, change21: { title: 'W1-W2', type: 'number', formatter(val, i) { let color = d3 .scaleLinear() .domain([ d3.min(wowTableData, function(d) { return d.change21; }), 0, d3.max(wowTableData, function(d) { return d.change21; }) ]) .range(["#f4c8cf", "#f8f8f8", "#c8f4cb"]); return html`${d3.format('+.1%')( val )}${val > 0 ? '↑' : '↓'} `; } }, delta21: { title: '', formatter(val, i) { return html`${d3.format( '+.3s' )(val)}`; } }, week3avg: { title: 'W3', formatter(val, i) { return html`${d3.format( '.3s' )(val)}`; } }, change32: { title: 'W2-W3', formatter(val, i) { let color = d3 .scaleLinear() .domain([ d3.min(wowTableData, function(d) { return d.change32; }), 0, d3.max(wowTableData, function(d) { return d.change32; }) ]) .range(["#f4c8cf", "#f8f8f8", "#c8f4cb"]); return html`${d3.format('+.1%')( val )}${val > 0 ? '↑' : '↓'} `; } }, delta32: { title: '', formatter(val, i) { return html`${d3.format( '+.3s' )(val)}`; } }, week4avg: { title: 'W4', formatter(val, i) { return html`${d3.format( '.3s' )(val)}`; } }, change43: { title: 'W3-W4', formatter(val, i) { let color = d3 .scaleLinear() .domain([ d3.min(wowTableData, function(d) { return d.change43; }), 0, d3.max(wowTableData, function(d) { return d.change43; }) ]) .range(["#f4c8cf", "#f8f8f8", "#c8f4cb"]); return html`${d3.format('+.1%')( val )}${val > 0 ? '↑' : '↓'} `; } }, delta43: { title: '', formatter(val, i) { return html`${d3.format( '+.3s' )(val)}`; } }, series: { title: '', formatter(val, i) { console.log(val); return ''; } } } })38:T624,html`

News Networks

${cnbcChart}

${msnbcChart}

Kids Networks

${disneyChart}

${nickjrChart}

Entertainment Networks

${eChart}

${hallChart}

Sports Networks

${nbcsnChart}

${mlbChart}

${golfChart}

${espndeportesChart}

`39:[] 2f:{"title":"Simulmedia TV Marketplace Update For April 10, 2020","cells":[{"id":0,"value":"md`# Simulmedia TV Marketplace Update For April 10, 2020\n\nLast data update: **04-09-2020** (Nielsen data up to: **4-5**)\n\n## Context\n
\nIn an effort to keep Simulmedia's clients and partners informed on the latest changes in the TV advertising marketplace, we are publishing weekly updates on how TV viewing habits have been changing in the United States over the previous four weeks. This report includes TV viewing data through Sunday, April 5.\n\n
`","pinned":false,"hidden":false,"mode":"ojs"},{"id":137,"value":"$31","pinned":false,"hidden":false,"mode":"ojs"},{"id":473,"value":"$32","pinned":false,"hidden":false,"mode":"ojs"},{"id":229,"value":"$33","pinned":false,"hidden":false,"mode":"ojs"},{"id":261,"value":"$34","pinned":false,"hidden":false,"mode":"ojs"},{"id":263,"value":"$35","pinned":false,"hidden":false,"mode":"ojs"},{"id":265,"value":"$36","pinned":false,"hidden":false,"mode":"ojs"},{"id":565,"value":"md`\n
Zooming in further, we can look at the change in viewership among specific networks, where some of these trends become even more evident.\n\n
`","pinned":false,"hidden":false,"mode":"ojs"},{"id":574,"value":"html`\n

${cnnDailyChart}

${nickDailyChart}

${hboDailyChart}

${mlbDailyChart}

\n`","pinned":false,"hidden":false,"mode":"ojs"},{"id":632,"value":"md`\n\n## Full Network List\n
\nBelow you can find a list of all Nielsen rated networks and their week over week trends for the past four weeks. The table contains average daily impressions, as well as week-over-week variations.\n\n- **W1**: 3/9 - 3/15\n- **W2**: 3/16 - 3/22\n- **W3**: 3/23 - 3/29\n- **W4**: 3/30 - 4/5`","pinned":false,"hidden":false,"mode":"ojs"},{"id":642,"value":"$37","pinned":false,"hidden":false,"mode":"ojs"},{"id":337,"value":"md`## Deeper Dive\n
\nLastly, we can delve even deeper. The following charts show impressions at the hour level, for four weeks, one week at the time. The darker and stronger the line, the more recent the week: that way, one is able to superimpose and compare the most recent week to the previous ones.\n\n
\n`","pinned":false,"hidden":false,"mode":"ojs"},{"id":335,"value":"foxnewsChart","pinned":false,"hidden":false,"mode":"ojs"},{"id":981,"value":"md`
`","pinned":false,"hidden":false,"mode":"ojs"},{"id":383,"value":"espnChart","pinned":false,"hidden":false,"mode":"ojs"},{"id":452,"value":"md`\n
Below we have generated the same hourly visualization for a few networks across various genres.\n\n
`","pinned":false,"hidden":false,"mode":"ojs"},{"id":805,"value":"$38","pinned":false,"hidden":false,"mode":"ojs"},{"id":953,"value":"md`## About Simulmedia\nWe are Simulmedia, a NY-based platform that helps marketers use TV advertising to create more customers. Simulmedia is the only end-to-end TV ad platform that can deliver scaled performance across national linear TV with the speed and precision of digital. To learn more or contact us, visit [www.simulmedia.com](https://www.simulmedia.com/?utm_source=observable).`","pinned":false,"hidden":false,"mode":"ojs"},{"id":996,"value":"md`## Have Questions?\nWe’re sifting through changes in TV viewing with the most recent data available and want to make sure you’re getting the answers you need. What did you find most valuable? What other information would you like to see? Email us at marketing@simulmedia.com to let us know how we can make these weekly updates as useful as possible.`","pinned":false,"hidden":false,"mode":"ojs"},{"id":60,"value":"md`## Appendix`","pinned":false,"hidden":false,"mode":"ojs"},{"id":341,"value":"md`### Definitions`","pinned":false,"hidden":false,"mode":"ojs"},{"id":215,"value":"chart5inputs = ({\n width: 300,\n height: 160,\n dimension: 'date',\n metric: 'impressions',\n title: null,\n color: '#333',\n xAxisHidden: false,\n yAxisHidden: true,\n nonzeroMinY: true\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":253,"value":"chart6inputs = ({\n width: 300,\n height: 160,\n dimension: 'date',\n metric: 'impressions',\n title: null,\n color: 'red',\n xAxisHidden: false,\n yAxisHidden: true,\n nonzeroMinY: true\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":216,"value":"chart7inputs = ({\n width: 300,\n height: 160,\n dimension: 'date',\n metric: 'impressions',\n title: null,\n color: 'green',\n xAxisHidden: false,\n yAxisHidden: true,\n nonzeroMinY: true\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":239,"value":"chart8inputs = ({\n width: 300,\n height: 160,\n dimension: 'date',\n metric: 'impressions',\n title: null,\n color: 'blue',\n xAxisHidden: false,\n yAxisHidden: true,\n nonzeroMinY: true\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":241,"value":"chart9inputs = ({\n width: 300,\n height: 160,\n dimension: 'date',\n metric: 'impressions',\n title: null,\n color: 'orange',\n xAxisHidden: false,\n yAxisHidden: true,\n nonzeroMinY: true\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":587,"value":"cnnDailyChartInputs = ({\n width: 320,\n height: 150,\n dimension: 'date',\n metric: 'impressions',\n title: 'CNN',\n color: 'red',\n xAxisHidden: false,\n yAxisHidden: true,\n nonzeroMinY: true\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":593,"value":"nickDailyChartInputs = ({\n width: 320,\n height: 150,\n dimension: 'date',\n metric: 'impressions',\n title: 'Nickelodeon',\n color: 'green',\n xAxisHidden: false,\n yAxisHidden: true,\n nonzeroMinY: true\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":595,"value":"hboDailyChartInputs = ({\n width: 320,\n height: 150,\n dimension: 'date',\n metric: 'impressions',\n title: 'HBO',\n color: 'blue',\n xAxisHidden: false,\n yAxisHidden: true,\n nonzeroMinY: true\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":598,"value":"mlbDailyChartInputs = ({\n width: 320,\n height: 150,\n dimension: 'date',\n metric: 'impressions',\n title: 'MLB',\n color: 'orange',\n xAxisHidden: false,\n yAxisHidden: true,\n nonzeroMinY: true\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":370,"value":"foxnewsChartInputs = ({\n width: 640,\n height: 280,\n plotting: 'foxnews-wow',\n title: 'Fox News',\n legend: true,\n sparkline: false,\n titleOnHover: false,\n xAxisHidden: false,\n yAxisHidden: false,\n twoLinesOnly: false\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":377,"value":"espnChartInputs = ({\n width: 640,\n height: 280,\n plotting: 'espn-wow',\n title: 'ESPN',\n legend: true,\n sparkline: false,\n titleOnHover: false,\n xAxisHidden: false,\n yAxisHidden: false,\n twoLinesOnly: false\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":799,"value":"cnbcChartInputs = ({\n width: 340,\n height: 200,\n plotting: 'espn-wow',\n title: 'CNBC',\n legend: false,\n sparkline: false,\n titleOnHover: false,\n xAxisHidden: false,\n yAxisHidden: true,\n twoLinesOnly: false\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":810,"value":"msnbcChartInputs = ({\n width: 340,\n height: 200,\n plotting: 'espn-wow',\n title: 'MSNBC',\n legend: false,\n sparkline: false,\n titleOnHover: false,\n xAxisHidden: false,\n yAxisHidden: true,\n twoLinesOnly: false\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":814,"value":"disneyChartInputs = ({\n width: 340,\n height: 200,\n plotting: 'espn-wow',\n title: 'DISNEY',\n legend: false,\n sparkline: false,\n titleOnHover: false,\n xAxisHidden: false,\n yAxisHidden: true,\n twoLinesOnly: false\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":817,"value":"nickjrChartInputs = ({\n width: 340,\n height: 200,\n plotting: 'espn-wow',\n title: 'NICK JR',\n legend: false,\n sparkline: false,\n titleOnHover: false,\n xAxisHidden: false,\n yAxisHidden: true,\n twoLinesOnly: false\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":901,"value":"eChartInputs = ({\n width: 340,\n height: 200,\n plotting: 'e-wow',\n title: 'E',\n legend: false,\n sparkline: false,\n titleOnHover: false,\n xAxisHidden: false,\n yAxisHidden: true,\n twoLinesOnly: false\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":904,"value":"hallChartInputs = ({\n width: 340,\n height: 200,\n plotting: 'hall-wow',\n title: 'HALL',\n legend: false,\n sparkline: false,\n titleOnHover: false,\n xAxisHidden: false,\n yAxisHidden: true,\n twoLinesOnly: false\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":907,"value":"nbcsnChartInputs = ({\n width: 340,\n height: 200,\n plotting: 'nbcsn-wow',\n title: 'NBCSN',\n legend: false,\n sparkline: false,\n titleOnHover: false,\n xAxisHidden: false,\n yAxisHidden: true,\n twoLinesOnly: false\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":912,"value":"mlbChartInputs = ({\n width: 340,\n height: 200,\n plotting: 'mlb-wow',\n title: 'MLB',\n legend: false,\n sparkline: false,\n titleOnHover: false,\n xAxisHidden: false,\n yAxisHidden: true,\n twoLinesOnly: false\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":917,"value":"golfChartInputs = ({\n width: 340,\n height: 200,\n plotting: 'golf-wow',\n title: 'GOLF',\n legend: false,\n sparkline: false,\n titleOnHover: false,\n xAxisHidden: false,\n yAxisHidden: true,\n twoLinesOnly: false\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":920,"value":"espndeportesChartInputs = ({\n width: 340,\n height: 200,\n plotting: 'espndeportes-wow',\n title: 'ESPN DEPORTES',\n legend: false,\n sparkline: false,\n titleOnHover: false,\n xAxisHidden: false,\n yAxisHidden: true,\n twoLinesOnly: false\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":346,"value":"md`### Imports`","pinned":false,"hidden":false,"mode":"ojs"},{"id":354,"value":"md`#### Data`","pinned":false,"hidden":false,"mode":"ojs"},{"id":292,"value":"import {\n totalViewingData,\n newsViewingData,\n kidsViewingData,\n entertainmentViewingData,\n sportsViewingData,\n cnnDaily,\n nickDaily,\n hboDaily,\n mlbDaily,\n foxnewsWow,\n espnWow,\n cnbcWow,\n msnbcWow,\n disneyWow,\n nickjrWow,\n eWow,\n hallWow,\n nbcsnWow,\n mlbWow,\n golfWow,\n espndeportesWow,\n wowTableData\n} from 'c2f9496e509a783f'","pinned":false,"hidden":false,"mode":"ojs"},{"id":768,"value":"","pinned":false,"hidden":false,"mode":"ojs"},{"id":357,"value":"md`#### Charts`","pinned":false,"hidden":false,"mode":"ojs"},{"id":219,"value":"import { chart as totalViewingChart } with {\n totalViewingData as data,\n chart5inputs as inputs\n} from 'fac1b4719c2e3c59'","pinned":false,"hidden":false,"mode":"ojs"},{"id":221,"value":"import { chart as newsChart } with {\n newsViewingData as data,\n chart6inputs as inputs\n} from 'fac1b4719c2e3c59'","pinned":false,"hidden":false,"mode":"ojs"},{"id":251,"value":"import { chart as kidsChart } with {\n kidsViewingData as data,\n chart7inputs as inputs\n} from 'fac1b4719c2e3c59'","pinned":false,"hidden":false,"mode":"ojs"},{"id":255,"value":"import { chart as entertainmentChart } with {\n entertainmentViewingData as data,\n chart8inputs as inputs\n} from 'fac1b4719c2e3c59'","pinned":false,"hidden":false,"mode":"ojs"},{"id":256,"value":"import { chart as sportsChart } with {\n sportsViewingData as data,\n chart9inputs as inputs\n} from 'fac1b4719c2e3c59'","pinned":false,"hidden":false,"mode":"ojs"},{"id":584,"value":"import { chart as cnnDailyChart } with {\n cnnDaily as data,\n cnnDailyChartInputs as inputs\n} from 'fac1b4719c2e3c59'","pinned":false,"hidden":false,"mode":"ojs"},{"id":603,"value":"import { chart as nickDailyChart } with {\n nickDaily as data,\n nickDailyChartInputs as inputs\n} from 'fac1b4719c2e3c59'","pinned":false,"hidden":false,"mode":"ojs"},{"id":606,"value":"import { chart as hboDailyChart } with {\n hboDaily as data,\n hboDailyChartInputs as inputs\n} from 'fac1b4719c2e3c59'","pinned":false,"hidden":false,"mode":"ojs"},{"id":609,"value":"import { chart as mlbDailyChart } with {\n mlbDaily as data,\n mlbDailyChartInputs as inputs\n} from 'fac1b4719c2e3c59'","pinned":false,"hidden":false,"mode":"ojs"},{"id":329,"value":"import { chart as foxnewsChart } with {\n foxnewsWow as data,\n foxnewsChartInputs as inputs\n} from '89c0ae2a95dacdec'","pinned":false,"hidden":false,"mode":"ojs"},{"id":380,"value":"import { chart as espnChart } with {\n espnWow as data,\n espnChartInputs as inputs\n} from '89c0ae2a95dacdec'","pinned":false,"hidden":false,"mode":"ojs"},{"id":802,"value":"import { chart as cnbcChart } with {\n cnbcWow as data,\n cnbcChartInputs as inputs\n} from '89c0ae2a95dacdec'","pinned":false,"hidden":false,"mode":"ojs"},{"id":820,"value":"import { chart as msnbcChart } with {\n msnbcWow as data,\n msnbcChartInputs as inputs\n} from '89c0ae2a95dacdec'","pinned":false,"hidden":false,"mode":"ojs"},{"id":823,"value":"import { chart as disneyChart } with {\n disneyWow as data,\n disneyChartInputs as inputs\n} from '89c0ae2a95dacdec'","pinned":false,"hidden":false,"mode":"ojs"},{"id":828,"value":"import { chart as nickjrChart } with {\n nickjrWow as data,\n nickjrChartInputs as inputs\n} from '89c0ae2a95dacdec'","pinned":false,"hidden":false,"mode":"ojs"},{"id":924,"value":"import { chart as eChart } with {\n eWow as data,\n eChartInputs as inputs\n} from '89c0ae2a95dacdec'","pinned":false,"hidden":false,"mode":"ojs"},{"id":927,"value":"import { chart as hallChart } with {\n hallWow as data,\n hallChartInputs as inputs\n} from '89c0ae2a95dacdec'","pinned":false,"hidden":false,"mode":"ojs"},{"id":931,"value":"import { chart as nbcsnChart } with {\n nbcsnWow as data,\n nbcsnChartInputs as inputs\n} from '89c0ae2a95dacdec'","pinned":false,"hidden":false,"mode":"ojs"},{"id":934,"value":"import { chart as mlbChart } with {\n mlbWow as data,\n mlbChartInputs as inputs\n} from '89c0ae2a95dacdec'","pinned":false,"hidden":false,"mode":"ojs"},{"id":937,"value":"import { chart as golfChart } with {\n golfWow as data,\n golfChartInputs as inputs\n} from '89c0ae2a95dacdec'","pinned":false,"hidden":false,"mode":"ojs"},{"id":940,"value":"import { chart as espndeportesChart } with {\n espndeportesWow as data,\n espndeportesChartInputs as inputs\n} from '89c0ae2a95dacdec'","pinned":false,"hidden":false,"mode":"ojs"},{"id":360,"value":"md`### Styles`","pinned":false,"hidden":false,"mode":"ojs"},{"id":455,"value":"{\n return html`\nStyle`;\n}","pinned":false,"hidden":false,"mode":"ojs"},{"id":351,"value":"md`### Libraries`","pinned":false,"hidden":false,"mode":"ojs"},{"id":19,"value":"d3 = require(\"d3@5\")","pinned":false,"hidden":false,"mode":"ojs"},{"id":480,"value":"jQuery3 = require(\"https://code.jquery.com/jquery-3.3.1.slim.min.js\")","pinned":false,"hidden":false,"mode":"ojs"},{"id":482,"value":"import { table } from \"@khubert/tables@522\"","pinned":false,"hidden":false,"mode":"ojs"},{"id":469,"value":"BootStrap4 = require(\"https://stackpath.bootstrapcdn.com/bootstrap/4.3.1/js/bootstrap.min.js\")","pinned":false,"hidden":false,"mode":"ojs"},{"id":494,"value":"BootstrapCss = importcss(\n \"https://stackpath.bootstrapcdn.com/bootstrap/4.3.1/css/bootstrap.min.css\"\n)","pinned":false,"hidden":false,"mode":"ojs"},{"id":496,"value":"FontAwesome = importcss(\"https://use.fontawesome.com/releases/v5.7.2/css/all.css\")","pinned":false,"hidden":false,"mode":"ojs"},{"id":477,"value":"import { importjs, importcss } from \"@chomtana/import-external-library\"","pinned":false,"hidden":false,"mode":"ojs"}],"files":"$W39","stdlib":"1","titling":"auto"}