31:T697,md`## TV Viewing Trends: A New and Much Higher Norm
The past couple of weeks show signs of stabilizing around a new and higher viewing norm, after several weeks of general upward trends in TV viewership. We have described how as of the week of 3/23-29, [over 3.18 billion additional impressions had become available on TV](https://observablehq.com/@simulmedia/tv-viewing-at-the-time-of-covid-19). The past week, the trend continued a second consecutive week of slight declines, with a 2.1% decrease from the week prior. This still represents **1.1 billion** more impressions in the market, compared to the beginning of March. That means cumulatively, more than **5.5 billion** ad impressions have become available. Coupled with market-wide declines in ad inventory pricing, this massive increase in viewing represents a significant opportunity for advertisers who want to increase share of voice, a leading indicator of market share, more efficiently than has been possible in many years.

While there are 213 million fewer impression opportunities on TV the week of 4/6 - 4/12, compared to the week prior, that's still a lot more than just a few weeks ago. Cumulatively the market has seen an increase of over **5.5 billion** more ad impressions since the beginning of March.

News is seeing consecutive week-over-week decreases, while Kids and Entertainment networks, after a slight decrease, have begun increasing once again. This suggests signs of stabilization. Sports, on the other hand, after what looked like a promising small increase the week prior, registered another decline.
`32:T4ea,html`

${totalViewingChart}

Overall TV Viewing

[All Networks]

3/23 - 3/29

+1.1%

+114M impressions

3/30 - 4/5

-1.7%

-172M impressions

4/6 - 4/12

-2.1%

-213M impressions

`33:T522,html`

${newsChart}

News Networks

[CNBC, CNN, Fox News, Fox Business, MSNBC, ...]

3/23 - 3/29

+2.7%

+60.3M impressions

3/30 - 4/5

-4.1%

-94.8M impressions

4/6 - 4/12

-9.3%

-204.9M impressions

`34:T52d,html`

${kidsChart}

Kids Networks

[Cartoon, Boomerang, Discov Fam, Disney, Nickelodeon, ...]

3/23 - 3/29

+4.9%

+21.6M impressions

3/30 - 4/5

-5.5%

-25.2M impressions

4/6 - 4/12

+2.0%

+8.5M impressions

`35:T541,html`

${entertainmentChart}

Entertainment Networks

[Comedy, USA, Hallmark, History, Travel, Discovery, MTV, ...]

3/23 - 3/29

+4.8%

+46.7M impressions

3/30 - 4/5

-2.9%

-29.1M impressions

4/6 - 4/12

+0.8%

+8.1M impressions

`36:T532,html`

${sportsChart}

Sports Networks

[BeIN, ESPN, Fox Soccer, Golf, MLB, NBA, NFL, Tennis, ...]

3/23 - 3/29

-18.8%

-50.5M impressions

3/30 - 4/5

+1.1%

+2.4M impressions

4/6 - 4/12

-3.6%

-8.0M impressions

`37:Te90,table(wowTableData, { sortable: true, paged: 200, columns: { network: { title: '', formatter(val, i) { return html`${val}`; } }, week1avg: { title: 'W1', formatter(val, i) { return html`${d3.format( '.3s' )(val)}`; } }, week2avg: { title: 'W2', formatter(val, i) { return html`${d3.format( '.3s' )(val)}`; } }, change21: { title: 'W1-W2', type: 'number', formatter(val, i) { let color = d3 .scaleLinear() .domain([ d3.min(wowTableData, function(d) { return d.change21; }), 0, d3.max(wowTableData, function(d) { return d.change21; }) ]) .range(["#f4c8cf", "#f8f8f8", "#c8f4cb"]); return html`${d3.format('+.1%')( val )}${val > 0 ? '↑' : '↓'} `; } }, delta21: { title: '', formatter(val, i) { return html`${d3.format( '+.3s' )(val)}`; } }, week3avg: { title: 'W3', formatter(val, i) { return html`${d3.format( '.3s' )(val)}`; } }, change32: { title: 'W2-W3', formatter(val, i) { let color = d3 .scaleLinear() .domain([ d3.min(wowTableData, function(d) { return d.change32; }), 0, d3.max(wowTableData, function(d) { return d.change32; }) ]) .range(["#f4c8cf", "#f8f8f8", "#c8f4cb"]); return html`${d3.format('+.1%')( val )}${val > 0 ? '↑' : '↓'} `; } }, delta32: { title: '', formatter(val, i) { return html`${d3.format( '+.3s' )(val)}`; } }, week4avg: { title: 'W4', formatter(val, i) { return html`${d3.format( '.3s' )(val)}`; } }, change43: { title: 'W3-W4', formatter(val, i) { let color = d3 .scaleLinear() .domain([ d3.min(wowTableData, function(d) { return d.change43; }), 0, d3.max(wowTableData, function(d) { return d.change43; }) ]) .range(["#f4c8cf", "#f8f8f8", "#c8f4cb"]); return html`${d3.format('+.1%')( val )}${val > 0 ? '↑' : '↓'} `; } }, delta43: { title: '', formatter(val, i) { return html`${d3.format( '+.3s' )(val)}`; } }, series: { title: '', formatter(val, i) { console.log(val); return ''; } } } })38:T624,html`

News Networks

${cnbcChart}

${msnbcChart}

Kids Networks

${disneyChart}

${nickjrChart}

Entertainment Networks

${eChart}

${hallChart}

Sports Networks

${nbcsnChart}

${mlbChart}

${golfChart}

${espndeportesChart}

`39:[] 2f:{"title":"Simulmedia TV Marketplace Update For April 17, 2020","cells":[{"id":0,"value":"md`# Simulmedia TV Marketplace Update For April 17, 2020\n\nLast data update: **04-16-2020** (Nielsen data up to: **4-12**)\n\n## Context\n
\nIn an effort to keep Simulmedia's clients and partners informed on the latest changes in the TV advertising marketplace, we are publishing weekly updates on how TV viewing habits have been changing in the United States over the previous four weeks, a viewing period heavily influenced by COVID-19. This report includes TV viewing data through Sunday, April 12.\n\nBelow we start with a visualization showing overall TV viewership over a longer period of time (starting in February) to contextualize the data that follows. It is important to note that viewing increased significantly starting four weeks ago, and that TV viewing has stabilized over the last two weeks at a new, higher normal, relative to the period prior to pandemic-related restrictions.\n\n
\n\n${totalViewingChartExtended}\n\n
`","pinned":false,"hidden":false,"mode":"ojs"},{"id":137,"value":"$31","pinned":false,"hidden":false,"mode":"ojs"},{"id":473,"value":"$32","pinned":false,"hidden":false,"mode":"ojs"},{"id":229,"value":"$33","pinned":false,"hidden":false,"mode":"ojs"},{"id":261,"value":"$34","pinned":false,"hidden":false,"mode":"ojs"},{"id":263,"value":"$35","pinned":false,"hidden":false,"mode":"ojs"},{"id":265,"value":"$36","pinned":false,"hidden":false,"mode":"ojs"},{"id":565,"value":"md`\n
Zooming in further, we can look at the change in viewership among specific networks, where some of these trends become even more evident.\n\n
`","pinned":false,"hidden":false,"mode":"ojs"},{"id":574,"value":"html`\n

${cnnDailyChart}

${nickDailyChart}

${hboDailyChart}

${mlbDailyChart}

\n`","pinned":false,"hidden":false,"mode":"ojs"},{"id":632,"value":"md`\n\n## Full Network List\n
\nBelow you can find a list of all Nielsen rated networks and their week over week trends for the past four weeks. The table contains average daily impressions, as well as week-over-week variations.\n\n- **W2**: 3/16 - 3/22\n- **W3**: 3/23 - 3/29\n- **W3**: 3/30 - 4/5\n- **W4**: 4/6 - 4/12`","pinned":false,"hidden":false,"mode":"ojs"},{"id":642,"value":"$37","pinned":false,"hidden":false,"mode":"ojs"},{"id":337,"value":"md`## Deeper Dive\n
\nLastly, we can delve even deeper. The following charts show impressions at the hour level, for four weeks, one week at the time. The darker and stronger the line, the more recent the week: that way, one is able to superimpose and compare the most recent week to the previous ones.\n\n
\n`","pinned":false,"hidden":false,"mode":"ojs"},{"id":335,"value":"foxnewsChart","pinned":false,"hidden":false,"mode":"ojs"},{"id":981,"value":"md`
`","pinned":false,"hidden":false,"mode":"ojs"},{"id":383,"value":"espnChart","pinned":false,"hidden":false,"mode":"ojs"},{"id":452,"value":"md`\n
Below we have generated the same hourly visualization for a few networks across various genres.\n\n
`","pinned":false,"hidden":false,"mode":"ojs"},{"id":805,"value":"$38","pinned":false,"hidden":false,"mode":"ojs"},{"id":953,"value":"md`## About Simulmedia\nWe are Simulmedia, a NY-based platform that helps marketers use TV advertising to create more customers. Simulmedia is the only end-to-end TV ad platform that can deliver scaled performance across national linear TV with the speed and precision of digital. To learn more or contact us, visit [www.simulmedia.com](https://www.simulmedia.com/?utm_source=observable).`","pinned":false,"hidden":false,"mode":"ojs"},{"id":996,"value":"md`## Have Questions?\nWe’re sifting through changes in TV viewing with the most recent data available and want to make sure you’re getting the answers you need. What did you find most valuable? What other information would you like to see? Email us at marketing@simulmedia.com to let us know how we can make these weekly updates as useful as possible.`","pinned":false,"hidden":false,"mode":"ojs"},{"id":60,"value":"md`## Appendix`","pinned":false,"hidden":false,"mode":"ojs"},{"id":341,"value":"md`### Definitions`","pinned":false,"hidden":false,"mode":"ojs"},{"id":1104,"value":"chart1inputs = ({\n width: 640,\n height: 260,\n dimension: 'date',\n metric: 'impressions',\n title: 'Overall TV Viewing (Extended)',\n color: '#333',\n xAxisHidden: false,\n yAxisHidden: false,\n nonzeroMinY: true,\n mark: '2020-03-16',\n markText: 'start of four-week analysis'\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":215,"value":"chart5inputs = ({\n width: 300,\n height: 160,\n dimension: 'date',\n metric: 'impressions',\n title: null,\n color: '#333',\n xAxisHidden: false,\n yAxisHidden: true,\n nonzeroMinY: true\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":253,"value":"chart6inputs = ({\n width: 300,\n height: 160,\n dimension: 'date',\n metric: 'impressions',\n title: null,\n color: 'red',\n xAxisHidden: false,\n yAxisHidden: true,\n nonzeroMinY: true\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":216,"value":"chart7inputs = ({\n width: 300,\n height: 160,\n dimension: 'date',\n metric: 'impressions',\n title: null,\n color: 'green',\n xAxisHidden: false,\n yAxisHidden: true,\n nonzeroMinY: true\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":239,"value":"chart8inputs = ({\n width: 300,\n height: 160,\n dimension: 'date',\n metric: 'impressions',\n title: null,\n color: 'blue',\n xAxisHidden: false,\n yAxisHidden: true,\n nonzeroMinY: true\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":241,"value":"chart9inputs = ({\n width: 300,\n height: 160,\n dimension: 'date',\n metric: 'impressions',\n title: null,\n color: 'orange',\n xAxisHidden: false,\n yAxisHidden: true,\n nonzeroMinY: true\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":587,"value":"cnnDailyChartInputs = ({\n width: 320,\n height: 150,\n dimension: 'date',\n metric: 'impressions',\n title: 'CNN',\n color: 'red',\n xAxisHidden: false,\n yAxisHidden: true,\n nonzeroMinY: true\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":593,"value":"nickDailyChartInputs = ({\n width: 320,\n height: 150,\n dimension: 'date',\n metric: 'impressions',\n title: 'Nickelodeon',\n color: 'green',\n xAxisHidden: false,\n yAxisHidden: true,\n nonzeroMinY: true\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":595,"value":"hboDailyChartInputs = ({\n width: 320,\n height: 150,\n dimension: 'date',\n metric: 'impressions',\n title: 'HBO',\n color: 'blue',\n xAxisHidden: false,\n yAxisHidden: true,\n nonzeroMinY: true\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":598,"value":"mlbDailyChartInputs = ({\n width: 320,\n height: 150,\n dimension: 'date',\n metric: 'impressions',\n title: 'MLB',\n color: 'orange',\n xAxisHidden: false,\n yAxisHidden: true,\n nonzeroMinY: true\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":370,"value":"foxnewsChartInputs = ({\n width: 640,\n height: 280,\n plotting: 'foxnews-wow',\n title: 'Fox News',\n legend: true,\n sparkline: false,\n titleOnHover: false,\n xAxisHidden: false,\n yAxisHidden: false,\n twoLinesOnly: false\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":377,"value":"espnChartInputs = ({\n width: 640,\n height: 280,\n plotting: 'espn-wow',\n title: 'ESPN',\n legend: true,\n sparkline: false,\n titleOnHover: false,\n xAxisHidden: false,\n yAxisHidden: false,\n twoLinesOnly: false\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":799,"value":"cnbcChartInputs = ({\n width: 340,\n height: 200,\n plotting: 'espn-wow',\n title: 'CNBC',\n legend: false,\n sparkline: false,\n titleOnHover: false,\n xAxisHidden: false,\n yAxisHidden: true,\n twoLinesOnly: false\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":810,"value":"msnbcChartInputs = ({\n width: 340,\n height: 200,\n plotting: 'espn-wow',\n title: 'MSNBC',\n legend: false,\n sparkline: false,\n titleOnHover: false,\n xAxisHidden: false,\n yAxisHidden: true,\n twoLinesOnly: false\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":814,"value":"disneyChartInputs = ({\n width: 340,\n height: 200,\n plotting: 'espn-wow',\n title: 'DISNEY',\n legend: false,\n sparkline: false,\n titleOnHover: false,\n xAxisHidden: false,\n yAxisHidden: true,\n twoLinesOnly: false\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":817,"value":"nickjrChartInputs = ({\n width: 340,\n height: 200,\n plotting: 'espn-wow',\n title: 'NICK JR',\n legend: false,\n sparkline: false,\n titleOnHover: false,\n xAxisHidden: false,\n yAxisHidden: true,\n twoLinesOnly: false\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":901,"value":"eChartInputs = ({\n width: 340,\n height: 200,\n plotting: 'e-wow',\n title: 'E',\n legend: false,\n sparkline: false,\n titleOnHover: false,\n xAxisHidden: false,\n yAxisHidden: true,\n twoLinesOnly: false\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":904,"value":"hallChartInputs = ({\n width: 340,\n height: 200,\n plotting: 'hall-wow',\n title: 'HALL',\n legend: false,\n sparkline: false,\n titleOnHover: false,\n xAxisHidden: false,\n yAxisHidden: true,\n twoLinesOnly: false\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":907,"value":"nbcsnChartInputs = ({\n width: 340,\n height: 200,\n plotting: 'nbcsn-wow',\n title: 'NBCSN',\n legend: false,\n sparkline: false,\n titleOnHover: false,\n xAxisHidden: false,\n yAxisHidden: true,\n twoLinesOnly: false\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":912,"value":"mlbChartInputs = ({\n width: 340,\n height: 200,\n plotting: 'mlb-wow',\n title: 'MLB',\n legend: false,\n sparkline: false,\n titleOnHover: false,\n xAxisHidden: false,\n yAxisHidden: true,\n twoLinesOnly: false\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":917,"value":"golfChartInputs = ({\n width: 340,\n height: 200,\n plotting: 'golf-wow',\n title: 'GOLF',\n legend: false,\n sparkline: false,\n titleOnHover: false,\n xAxisHidden: false,\n yAxisHidden: true,\n twoLinesOnly: false\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":920,"value":"espndeportesChartInputs = ({\n width: 340,\n height: 200,\n plotting: 'espndeportes-wow',\n title: 'ESPN DEPORTES',\n legend: false,\n sparkline: false,\n titleOnHover: false,\n xAxisHidden: false,\n yAxisHidden: true,\n twoLinesOnly: false\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":346,"value":"md`### Imports`","pinned":false,"hidden":false,"mode":"ojs"},{"id":354,"value":"md`#### Data`","pinned":false,"hidden":false,"mode":"ojs"},{"id":292,"value":"import {\n totalViewingData,\n totalViewingDataSinceFeb,\n newsViewingData,\n kidsViewingData,\n entertainmentViewingData,\n sportsViewingData,\n cnnDaily,\n nickDaily,\n hboDaily,\n mlbDaily,\n foxnewsWow,\n espnWow,\n cnbcWow,\n msnbcWow,\n disneyWow,\n nickjrWow,\n eWow,\n hallWow,\n nbcsnWow,\n mlbWow,\n golfWow,\n espndeportesWow,\n wowTableData\n} from '4f3b50bf2f0f6079'","pinned":false,"hidden":false,"mode":"ojs"},{"id":357,"value":"md`#### Charts`","pinned":false,"hidden":false,"mode":"ojs"},{"id":1107,"value":"import { chart as totalViewingChartExtended } with {\n totalViewingDataSinceFeb as data,\n chart1inputs as inputs\n} from 'fac1b4719c2e3c59'","pinned":false,"hidden":false,"mode":"ojs"},{"id":219,"value":"import { chart as totalViewingChart } with {\n totalViewingData as data,\n chart5inputs as inputs\n} from 'fac1b4719c2e3c59'","pinned":false,"hidden":false,"mode":"ojs"},{"id":221,"value":"import { chart as newsChart } with {\n newsViewingData as data,\n chart6inputs as inputs\n} from 'fac1b4719c2e3c59'","pinned":false,"hidden":false,"mode":"ojs"},{"id":251,"value":"import { chart as kidsChart } with {\n kidsViewingData as data,\n chart7inputs as inputs\n} from 'fac1b4719c2e3c59'","pinned":false,"hidden":false,"mode":"ojs"},{"id":255,"value":"import { chart as entertainmentChart } with {\n entertainmentViewingData as data,\n chart8inputs as inputs\n} from 'fac1b4719c2e3c59'","pinned":false,"hidden":false,"mode":"ojs"},{"id":256,"value":"import { chart as sportsChart } with {\n sportsViewingData as data,\n chart9inputs as inputs\n} from 'fac1b4719c2e3c59'","pinned":false,"hidden":false,"mode":"ojs"},{"id":584,"value":"import { chart as cnnDailyChart } with {\n cnnDaily as data,\n cnnDailyChartInputs as inputs\n} from 'fac1b4719c2e3c59'","pinned":false,"hidden":false,"mode":"ojs"},{"id":603,"value":"import { chart as nickDailyChart } with {\n nickDaily as data,\n nickDailyChartInputs as inputs\n} from 'fac1b4719c2e3c59'","pinned":false,"hidden":false,"mode":"ojs"},{"id":606,"value":"import { chart as hboDailyChart } with {\n hboDaily as data,\n hboDailyChartInputs as inputs\n} from 'fac1b4719c2e3c59'","pinned":false,"hidden":false,"mode":"ojs"},{"id":609,"value":"import { chart as mlbDailyChart } with {\n mlbDaily as data,\n mlbDailyChartInputs as inputs\n} from 'fac1b4719c2e3c59'","pinned":false,"hidden":false,"mode":"ojs"},{"id":329,"value":"import { chart as foxnewsChart } with {\n foxnewsWow as data,\n foxnewsChartInputs as inputs\n} from '3301bb71301954d8'","pinned":false,"hidden":false,"mode":"ojs"},{"id":380,"value":"import { chart as espnChart } with {\n espnWow as data,\n espnChartInputs as inputs\n} from '3301bb71301954d8'","pinned":false,"hidden":false,"mode":"ojs"},{"id":802,"value":"import { chart as cnbcChart } with {\n cnbcWow as data,\n cnbcChartInputs as inputs\n} from '3301bb71301954d8'","pinned":false,"hidden":false,"mode":"ojs"},{"id":820,"value":"import { chart as msnbcChart } with {\n msnbcWow as data,\n msnbcChartInputs as inputs\n} from '3301bb71301954d8'","pinned":false,"hidden":false,"mode":"ojs"},{"id":823,"value":"import { chart as disneyChart } with {\n disneyWow as data,\n disneyChartInputs as inputs\n} from '3301bb71301954d8'","pinned":false,"hidden":false,"mode":"ojs"},{"id":828,"value":"import { chart as nickjrChart } with {\n nickjrWow as data,\n nickjrChartInputs as inputs\n} from '3301bb71301954d8'","pinned":false,"hidden":false,"mode":"ojs"},{"id":924,"value":"import { chart as eChart } with {\n eWow as data,\n eChartInputs as inputs\n} from '3301bb71301954d8'","pinned":false,"hidden":false,"mode":"ojs"},{"id":927,"value":"import { chart as hallChart } with {\n hallWow as data,\n hallChartInputs as inputs\n} from '3301bb71301954d8'","pinned":false,"hidden":false,"mode":"ojs"},{"id":931,"value":"import { chart as nbcsnChart } with {\n nbcsnWow as data,\n nbcsnChartInputs as inputs\n} from '3301bb71301954d8'","pinned":false,"hidden":false,"mode":"ojs"},{"id":934,"value":"import { chart as mlbChart } with {\n mlbWow as data,\n mlbChartInputs as inputs\n} from '3301bb71301954d8'","pinned":false,"hidden":false,"mode":"ojs"},{"id":937,"value":"import { chart as golfChart } with {\n golfWow as data,\n golfChartInputs as inputs\n} from '3301bb71301954d8'","pinned":false,"hidden":false,"mode":"ojs"},{"id":940,"value":"import { chart as espndeportesChart } with {\n espndeportesWow as data,\n espndeportesChartInputs as inputs\n} from '3301bb71301954d8'","pinned":false,"hidden":false,"mode":"ojs"},{"id":360,"value":"md`### Styles`","pinned":false,"hidden":false,"mode":"ojs"},{"id":455,"value":"{\n return html`\nStyle`;\n}","pinned":false,"hidden":false,"mode":"ojs"},{"id":351,"value":"md`### Libraries`","pinned":false,"hidden":false,"mode":"ojs"},{"id":19,"value":"d3 = require(\"d3@5\")","pinned":false,"hidden":false,"mode":"ojs"},{"id":480,"value":"jQuery3 = require(\"https://code.jquery.com/jquery-3.3.1.slim.min.js\")","pinned":false,"hidden":false,"mode":"ojs"},{"id":482,"value":"import { table } from \"@khubert/tables@522\"","pinned":false,"hidden":false,"mode":"ojs"},{"id":469,"value":"BootStrap4 = require(\"https://stackpath.bootstrapcdn.com/bootstrap/4.3.1/js/bootstrap.min.js\")","pinned":false,"hidden":false,"mode":"ojs"},{"id":494,"value":"BootstrapCss = importcss(\n \"https://stackpath.bootstrapcdn.com/bootstrap/4.3.1/css/bootstrap.min.css\"\n)","pinned":false,"hidden":false,"mode":"ojs"},{"id":496,"value":"FontAwesome = importcss(\"https://use.fontawesome.com/releases/v5.7.2/css/all.css\")","pinned":false,"hidden":false,"mode":"ojs"},{"id":477,"value":"import { importjs, importcss } from \"@chomtana/import-external-library\"","pinned":false,"hidden":false,"mode":"ojs"}],"files":"$W39","stdlib":"1","titling":"auto"}