31:T51e,md`# Simulmedia TV Marketplace Update For April 24, 2020 Last data update: **04-23-2020** (Nielsen data up to: **4-19**) ## Context
In an effort to keep Simulmedia's clients and partners informed on the latest changes in the TV advertising marketplace, we are publishing weekly updates on how TV viewing habits have been changing in the United States over the previous four weeks, a viewing period heavily influenced by COVID-19. This report includes TV viewing data through Sunday, April 19. Below we start with a visualization showing overall TV viewership over a longer period of time (starting in February) to contextualize the data that follows. It is important to note that viewing increased significantly starting five weeks ago, and that TV viewing has stabilized over the last few weeks at a new, higher normal, relative to the period prior to pandemic-related restrictions. We also show that of all the TV genres we've been tracking, perhaps the unlikeliest of all - Sports - indicates a week-over-week increase. With the 2020 NFL Draft unfolding this week and into the weekend - and lots of programming on sports networks about it - sports fans finally have something new and familiar to enjoy.
${totalViewingChartExtended}
`32:T77a,md`## TV Viewing Trends: A New and Much Higher Norm
The past couple of weeks show signs of stabilizing around a new and higher viewing norm, after several weeks of general upward trends in TV viewership. The past week, TV viewing declined for a third consecutive week, with a 1.3% decrease from the week prior. This still represents **1 billion** more impressions in the market, compared to the beginning of March. That means cumulatively, more than **6.5 billion** ad impressions have become available. Coupled with market-wide declines in ad inventory pricing, this massive increase in viewing represents a significant opportunity for advertisers who want to increase share of voice, a leading indicator of market share, more efficiently than has been possible in many years.

While there are 124 million fewer impression opportunities on TV the week of 4/13 - 4/19, compared to the week prior, that's still a lot more than just a few weeks ago. Cumulatively the market has seen an increase of over **6.5 billion** more ad impressions since the beginning of March.

The headline this week? Welcome back, Sports viewers! The Sports category registered a significant uptick this past Sunday, which helped yield a promising 3.1% viewership increase week over week. Earlier in the week, our forecaster projected nearly 7 million viewers just for Round 1 of the 2020 NFL Draft, which aired on Thursday, April 23. This annual ritual may have been enough to also grow viewership leading into this week. We'll keep our eyes on it next week to see if that growth continues. ESPN's much-anticipated release of its acclaimed "The Last Dance" documentary about the Chicago Bulls starting April 19 also augers well for an increase in sports viewers this week. News was flat, while Kids, Entertainment all declined slightly.
`33:T4ea,html`

${totalViewingChart}

Overall TV Viewing

[All Networks]

3/30 - 4/5

-1.7%

-172M impressions

4/6 - 4/12

-2.1%

-213M impressions

4/13 - 4/19

-1.3%

-124M impressions

`34:T521,html`

${newsChart}

News Networks

[CNBC, CNN, Fox News, Fox Business, MSNBC, ...]

3/30 - 4/5

-4.1%

-94.8M impressions

4/6 - 4/12

-9.3%

-204.9M impressions

4/13 - 4/19

+0.5%

+9.9M impressions

`35:T52c,html`

${kidsChart}

Kids Networks

[Cartoon, Boomerang, Discov Fam, Disney, Nickelodeon, ...]

3/30 - 4/5

-5.5%

-25.2M impressions

4/6 - 4/12

+2.0%

+8.5M impressions

4/13 - 4/19

-1.4%

-6.4M impressions

`36:T541,html`

${entertainmentChart}

Entertainment Networks

[Comedy, USA, Hallmark, History, Travel, Discovery, MTV, ...]

3/30 - 4/5

-2.9%

-29.1M impressions

4/6 - 4/12

+0.8%

+8.1M impressions

4/13 - 4/19

-3.2%

-32.1M impressions

`37:T530,html`

${sportsChart}

Sports Networks

[BeIN, ESPN, Fox Soccer, Golf, MLB, NBA, NFL, Tennis, ...]

3/30 - 4/5

+1.1%

+2.4M impressions

4/6 - 4/12

-3.6%

-8.0M impressions

4/13 - 4/19

+3.1%

+6.6M impressions

`38:Te90,table(wowTableData, { sortable: true, paged: 200, columns: { network: { title: '', formatter(val, i) { return html`${val}`; } }, week1avg: { title: 'W1', formatter(val, i) { return html`${d3.format( '.3s' )(val)}`; } }, week2avg: { title: 'W2', formatter(val, i) { return html`${d3.format( '.3s' )(val)}`; } }, change21: { title: 'W1-W2', type: 'number', formatter(val, i) { let color = d3 .scaleLinear() .domain([ d3.min(wowTableData, function(d) { return d.change21; }), 0, d3.max(wowTableData, function(d) { return d.change21; }) ]) .range(["#f4c8cf", "#f8f8f8", "#c8f4cb"]); return html`${d3.format('+.1%')( val )}${val > 0 ? '↑' : '↓'} `; } }, delta21: { title: '', formatter(val, i) { return html`${d3.format( '+.3s' )(val)}`; } }, week3avg: { title: 'W3', formatter(val, i) { return html`${d3.format( '.3s' )(val)}`; } }, change32: { title: 'W2-W3', formatter(val, i) { let color = d3 .scaleLinear() .domain([ d3.min(wowTableData, function(d) { return d.change32; }), 0, d3.max(wowTableData, function(d) { return d.change32; }) ]) .range(["#f4c8cf", "#f8f8f8", "#c8f4cb"]); return html`${d3.format('+.1%')( val )}${val > 0 ? '↑' : '↓'} `; } }, delta32: { title: '', formatter(val, i) { return html`${d3.format( '+.3s' )(val)}`; } }, week4avg: { title: 'W4', formatter(val, i) { return html`${d3.format( '.3s' )(val)}`; } }, change43: { title: 'W3-W4', formatter(val, i) { let color = d3 .scaleLinear() .domain([ d3.min(wowTableData, function(d) { return d.change43; }), 0, d3.max(wowTableData, function(d) { return d.change43; }) ]) .range(["#f4c8cf", "#f8f8f8", "#c8f4cb"]); return html`${d3.format('+.1%')( val )}${val > 0 ? '↑' : '↓'} `; } }, delta43: { title: '', formatter(val, i) { return html`${d3.format( '+.3s' )(val)}`; } }, series: { title: '', formatter(val, i) { console.log(val); return ''; } } } })39:[] 2f:{"title":"Simulmedia TV Marketplace Update For April 24, 2020","cells":[{"id":0,"value":"$31","pinned":false,"hidden":false,"mode":"ojs"},{"id":137,"value":"$32","pinned":false,"hidden":false,"mode":"ojs"},{"id":473,"value":"$33","pinned":false,"hidden":false,"mode":"ojs"},{"id":229,"value":"$34","pinned":false,"hidden":false,"mode":"ojs"},{"id":261,"value":"$35","pinned":false,"hidden":false,"mode":"ojs"},{"id":263,"value":"$36","pinned":false,"hidden":false,"mode":"ojs"},{"id":265,"value":"$37","pinned":false,"hidden":false,"mode":"ojs"},{"id":565,"value":"md`\n
Zooming in further, we can look at the change in viewership among specific networks, where some of these trends become even more evident.\n\n
`","pinned":false,"hidden":false,"mode":"ojs"},{"id":574,"value":"html`\n

${cnnDailyChart}

${nickDailyChart}

${hboDailyChart}

${espnDailyChart}

\n`","pinned":false,"hidden":false,"mode":"ojs"},{"id":337,"value":"md`## Deeper Dive\n
\nLastly, we can delve even deeper. The following chart shows impressions at the hour level, for four weeks, one week at the time. The darker and stronger the line, the more recent the week: that way, one is able to superimpose and compare the most recent week to the previous ones.\n\nSelect any network from the dropdown to explore most recent trends.\n\n
\n`","pinned":false,"hidden":false,"mode":"ojs"},{"id":1198,"value":"viewof selNetwork = select({\n title: \"Networks\",\n description: \"Please select a network to update the chart below.\",\n options: networks,\n value: \"CNN\"\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":1260,"value":"html`
`","pinned":false,"hidden":false,"mode":"ojs"},{"id":1185,"value":"flexChart","pinned":false,"hidden":false,"mode":"ojs"},{"id":1263,"value":"html`
`","pinned":false,"hidden":false,"mode":"ojs"},{"id":632,"value":"md`\n\n## Full Network List\n
\nBelow you can find a list of all Nielsen rated networks and their week over week trends for the past four weeks. The table contains average daily impressions, as well as week-over-week variations.\n\n- **W1**: 3/23 - 3/29\n- **W2**: 3/30 - 4/5\n- **W3**: 4/6 - 4/12\n- **W4**: 4/13 - 4/19\n`","pinned":false,"hidden":false,"mode":"ojs"},{"id":642,"value":"$38","pinned":false,"hidden":false,"mode":"ojs"},{"id":1252,"value":"html`
`","pinned":false,"hidden":false,"mode":"ojs"},{"id":953,"value":"md`## About Simulmedia\nWe are Simulmedia, a NY-based platform that helps marketers use TV advertising to create more customers. Simulmedia is the only end-to-end TV ad platform that can deliver scaled performance across national linear TV with the speed and precision of digital. To learn more or contact us, visit [www.simulmedia.com](https://www.simulmedia.com/?utm_source=observable).`","pinned":false,"hidden":false,"mode":"ojs"},{"id":996,"value":"md`## Have Questions?\nWe’re sifting through changes in TV viewing with the most recent data available and want to make sure you’re getting the answers you need. What did you find most valuable? What other information would you like to see? Email us at marketing@simulmedia.com to let us know how we can make these weekly updates as useful as possible.`","pinned":false,"hidden":false,"mode":"ojs"},{"id":1241,"value":"html`

`","pinned":false,"hidden":false,"mode":"ojs"},{"id":60,"value":"md`## Appendix`","pinned":false,"hidden":false,"mode":"ojs"},{"id":341,"value":"md`### Definitions`","pinned":false,"hidden":false,"mode":"ojs"},{"id":1104,"value":"chart1inputs = ({\n width: 640,\n height: 260,\n dimension: 'date',\n metric: 'impressions',\n title: 'Overall TV Viewing (Extended)',\n color: '#333',\n xAxisHidden: false,\n yAxisHidden: false,\n nonzeroMinY: true,\n mark: '2020-03-16',\n markText: 'start of four-week analysis'\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":215,"value":"chart5inputs = ({\n width: 380,\n height: 160,\n dimension: 'date',\n metric: 'impressions',\n title: null,\n color: '#333',\n xAxisHidden: false,\n yAxisHidden: true,\n nonzeroMinY: true\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":253,"value":"chart6inputs = ({\n width: 380,\n height: 160,\n dimension: 'date',\n metric: 'impressions',\n title: null,\n color: 'red',\n xAxisHidden: false,\n yAxisHidden: true,\n nonzeroMinY: true\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":216,"value":"chart7inputs = ({\n width: 380,\n height: 160,\n dimension: 'date',\n metric: 'impressions',\n title: null,\n color: 'green',\n xAxisHidden: false,\n yAxisHidden: true,\n nonzeroMinY: true\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":239,"value":"chart8inputs = ({\n width: 380,\n height: 160,\n dimension: 'date',\n metric: 'impressions',\n title: null,\n color: 'blue',\n xAxisHidden: false,\n yAxisHidden: true,\n nonzeroMinY: true\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":241,"value":"chart9inputs = ({\n width: 380,\n height: 160,\n dimension: 'date',\n metric: 'impressions',\n title: null,\n color: 'orange',\n xAxisHidden: false,\n yAxisHidden: true,\n nonzeroMinY: true\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":587,"value":"cnnDailyChartInputs = ({\n width: 320,\n height: 150,\n dimension: 'date',\n metric: 'impressions',\n title: 'CNN',\n color: 'red',\n xAxisHidden: false,\n yAxisHidden: true,\n nonzeroMinY: true\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":593,"value":"nickDailyChartInputs = ({\n width: 320,\n height: 150,\n dimension: 'date',\n metric: 'impressions',\n title: 'Nickelodeon',\n color: 'green',\n xAxisHidden: false,\n yAxisHidden: true,\n nonzeroMinY: true\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":595,"value":"hboDailyChartInputs = ({\n width: 320,\n height: 150,\n dimension: 'date',\n metric: 'impressions',\n title: 'HBO',\n color: 'blue',\n xAxisHidden: false,\n yAxisHidden: true,\n nonzeroMinY: true\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":598,"value":"espnDailyChartInputs = ({\n width: 320,\n height: 150,\n dimension: 'date',\n metric: 'impressions',\n title: 'ESPN',\n color: 'orange',\n xAxisHidden: false,\n yAxisHidden: true,\n nonzeroMinY: true\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":370,"value":"foxnewsChartInputs = ({\n width: 640,\n height: 280,\n plotting: 'foxnews-wow',\n title: 'Fox News',\n legend: true,\n sparkline: false,\n titleOnHover: false,\n xAxisHidden: false,\n yAxisHidden: false,\n twoLinesOnly: false\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":377,"value":"espnChartInputs = ({\n width: 640,\n height: 280,\n plotting: 'espn-wow',\n title: 'ESPN',\n legend: true,\n sparkline: false,\n titleOnHover: false,\n xAxisHidden: false,\n yAxisHidden: false,\n twoLinesOnly: false\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":1168,"value":"flexWowChartInputs = ({\n width: 960,\n height: 480,\n plotting: 'wow',\n title: selNetwork,\n legend: true,\n sparkline: false,\n titleOnHover: false,\n xAxisHidden: false,\n yAxisHidden: false,\n twoLinesOnly: false\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":346,"value":"md`### Imports`","pinned":false,"hidden":false,"mode":"ojs"},{"id":354,"value":"md`#### Data`","pinned":false,"hidden":false,"mode":"ojs"},{"id":292,"value":"import {\n totalViewingData,\n totalViewingDataSinceFeb,\n newsViewingData,\n kidsViewingData,\n entertainmentViewingData,\n sportsViewingData,\n cnnDaily,\n nickDaily,\n hboDaily,\n espnDaily,\n wowData,\n foxnewsWow,\n espnWow,\n wowTableData\n} from 'f093ea70c65e4c14'","pinned":false,"hidden":false,"mode":"ojs"},{"id":1172,"value":"flexWowData = wowData.filter(item => item.network === selNetwork)","pinned":false,"hidden":false,"mode":"ojs"},{"id":1191,"value":"networks = [...new Set(wowData.map(obj => obj.network))]","pinned":false,"hidden":false,"mode":"ojs"},{"id":357,"value":"md`#### Charts`","pinned":false,"hidden":false,"mode":"ojs"},{"id":1107,"value":"import { chart as totalViewingChartExtended } with {\n totalViewingDataSinceFeb as data,\n chart1inputs as inputs\n} from 'fac1b4719c2e3c59'","pinned":false,"hidden":false,"mode":"ojs"},{"id":219,"value":"import { chart as totalViewingChart } with {\n totalViewingData as data,\n chart5inputs as inputs\n} from 'fac1b4719c2e3c59'","pinned":false,"hidden":false,"mode":"ojs"},{"id":221,"value":"import { chart as newsChart } with {\n newsViewingData as data,\n chart6inputs as inputs\n} from 'fac1b4719c2e3c59'","pinned":false,"hidden":false,"mode":"ojs"},{"id":251,"value":"import { chart as kidsChart } with {\n kidsViewingData as data,\n chart7inputs as inputs\n} from 'fac1b4719c2e3c59'","pinned":false,"hidden":false,"mode":"ojs"},{"id":255,"value":"import { chart as entertainmentChart } with {\n entertainmentViewingData as data,\n chart8inputs as inputs\n} from 'fac1b4719c2e3c59'","pinned":false,"hidden":false,"mode":"ojs"},{"id":256,"value":"import { chart as sportsChart } with {\n sportsViewingData as data,\n chart9inputs as inputs\n} from 'fac1b4719c2e3c59'","pinned":false,"hidden":false,"mode":"ojs"},{"id":584,"value":"import { chart as cnnDailyChart } with {\n cnnDaily as data,\n cnnDailyChartInputs as inputs\n} from 'fac1b4719c2e3c59'","pinned":false,"hidden":false,"mode":"ojs"},{"id":603,"value":"import { chart as nickDailyChart } with {\n nickDaily as data,\n nickDailyChartInputs as inputs\n} from 'fac1b4719c2e3c59'","pinned":false,"hidden":false,"mode":"ojs"},{"id":606,"value":"import { chart as hboDailyChart } with {\n hboDaily as data,\n hboDailyChartInputs as inputs\n} from 'fac1b4719c2e3c59'","pinned":false,"hidden":false,"mode":"ojs"},{"id":609,"value":"import { chart as espnDailyChart } with {\n espnDaily as data,\n espnDailyChartInputs as inputs\n} from 'fac1b4719c2e3c59'","pinned":false,"hidden":false,"mode":"ojs"},{"id":329,"value":"import { chart as foxnewsChart } with {\n foxnewsWow as data,\n foxnewsChartInputs as inputs\n} from '6a936792ad0e2cbf'","pinned":false,"hidden":false,"mode":"ojs"},{"id":380,"value":"import { chart as espnChart } with {\n espnWow as data,\n espnChartInputs as inputs\n} from '6a936792ad0e2cbf'","pinned":false,"hidden":false,"mode":"ojs"},{"id":1175,"value":"import { chart as flexChart } with {\n flexWowData as data,\n flexWowChartInputs as inputs\n} from '6a936792ad0e2cbf'","pinned":false,"hidden":false,"mode":"ojs"},{"id":360,"value":"md`### Styles`","pinned":false,"hidden":false,"mode":"ojs"},{"id":455,"value":"{\n return html`\nStyle`;\n}","pinned":false,"hidden":false,"mode":"ojs"},{"id":351,"value":"md`### Libraries`","pinned":false,"hidden":false,"mode":"ojs"},{"id":19,"value":"d3 = require(\"d3@5\")","pinned":false,"hidden":false,"mode":"ojs"},{"id":480,"value":"jQuery3 = require(\"https://code.jquery.com/jquery-3.3.1.slim.min.js\")","pinned":false,"hidden":false,"mode":"ojs"},{"id":482,"value":"import { table } from \"@khubert/tables@522\"","pinned":false,"hidden":false,"mode":"ojs"},{"id":469,"value":"BootStrap4 = require(\"https://stackpath.bootstrapcdn.com/bootstrap/4.3.1/js/bootstrap.min.js\")","pinned":false,"hidden":false,"mode":"ojs"},{"id":494,"value":"BootstrapCss = importcss(\n \"https://stackpath.bootstrapcdn.com/bootstrap/4.3.1/css/bootstrap.min.css\"\n)","pinned":false,"hidden":false,"mode":"ojs"},{"id":496,"value":"FontAwesome = importcss(\"https://use.fontawesome.com/releases/v5.7.2/css/all.css\")","pinned":false,"hidden":false,"mode":"ojs"},{"id":477,"value":"import { importjs, importcss } from \"@chomtana/import-external-library\"","pinned":false,"hidden":false,"mode":"ojs"},{"id":1195,"value":"import { select } from \"@jashkenas/inputs\"","pinned":false,"hidden":false,"mode":"ojs"}],"files":"$W39","stdlib":"1","titling":"auto"}