31:T53d,md`# Simulmedia TV Marketplace Update For May 1, 2020 Last data update: **04-30-2020** (Nielsen data up to: **4-26**) ## Context
In an effort to keep Simulmedia's clients and partners informed on the latest changes in the linear TV advertising marketplace, we are publishing weekly updates on how TV viewing habits have been changing in the United States over the previous four weeks, a viewing period heavily influenced by COVID-19. This report includes TV viewing data through Sunday, April 26. Below we offer a visualization showing overall linear TV viewership over time (starting in February). The headline: viewing increased significantly starting in mid-March and has stabilized over the last few weeks at a new, significantly higher norm, relative to the period prior to pandemic-related restrictions. We also show that of all the TV genres we've been tracking, Sports showed just how powerful the NFL is. The league's annual draft, which unfolded last weekend, caused a massive surge in viewing. While fans and experts will debate whether Green Bay and Philadelphia made mistakes by drafting quarterbacks so early in their drafts, no one can argue that last week saw the release of a lot of pent up demand for sports coverage.
${totalViewingChartExtended}
`32:T6e8,md`## TV Viewing Trends: A New and Much Higher Norm
The past couple of weeks show signs of stabilizing around a new and higher viewing norm, after several weeks of general upward trends in TV viewership. The past week, TV viewing declined ever so slightly for a third consecutive week, with a 0.8% decrease from the week prior. This still represents **0.9 billion** more impressions in the market, compared to the beginning of March. That means cumulatively, more than **7.4 billion** ad impressions have become available to advertisers. As many seasoned marketers know, growing share during down markets is a lot easier than when things are booming. We are in just such a time. Coupled with market-wide declines in ad inventory pricing and TV's proven superior value, relative to other channels, TV's massive increase in viewing represents a significant buying opportunity for advertisers who want to increase share of voice, a leading indicator of market share, more efficiently than has been possible in many years.

While there are 79 million fewer impression opportunities on TV the week of 4/20 - 4/26, compared to the week prior, that's still a lot more than just a few weeks ago. Cumulatively the market has seen an increase of over **7.4 billion** more ad impressions since the beginning of March.

When you scroll below to our network drop-down, check out what happened to viewership last weekend on ESPN and the NFL Network. They'll show you that the 2020 NFL Draft went gangbusters, resulting in nearly a whopping 88% surge in viewing of Sports overall. In other categories, News was down, Kids declined slightly, while Entertainment increased slightly.
`33:T4ea,html`

${totalViewingChart}

Overall TV Viewing

[All Networks]

4/6 - 4/12

-2.1%

-213M impressions

4/13 - 4/19

-1.3%

-124M impressions

4/20 - 4/26

-0.8%

-79M impressions

`34:T521,html`

${newsChart}

News Networks

[CNBC, CNN, Fox News, Fox Business, MSNBC, ...]

4/6 - 4/12

-9.3%

-204.9M impressions

4/13 - 4/19

+0.5%

+9.9M impressions

4/20 - 4/26

-8.2%

-164M impressions

`35:T52c,html`

${kidsChart}

Kids Networks

[Cartoon, Boomerang, Discov Fam, Disney, Nickelodeon, ...]

4/6 - 4/12

+2.0%

+8.5M impressions

4/13 - 4/19

-1.4%

-6.4M impressions

4/20 - 4/26

-0.3%

-1.2M impressions

`36:T541,html`

${entertainmentChart}

Entertainment Networks

[Comedy, USA, Hallmark, History, Travel, Discovery, MTV, ...]

4/6 - 4/12

+0.8%

+8.1M impressions

4/13 - 4/19

-3.2%

-32.1M impressions

4/20 - 4/26

+0.4%

+3.6M impressions

`37:T532,html`

${sportsChart}

Sports Networks

[BeIN, ESPN, Fox Soccer, Golf, MLB, NBA, NFL, Tennis, ...]

4/6 - 4/12

-3.6%

-8.0M impressions

4/13 - 4/19

+3.1%

+6.6M impressions

4/20 - 4/26

+87.7%

+192M impressions

`38:Te90,table(wowTableData, { sortable: true, paged: 200, columns: { network: { title: '', formatter(val, i) { return html`${val}`; } }, week1avg: { title: 'W1', formatter(val, i) { return html`${d3.format( '.3s' )(val)}`; } }, week2avg: { title: 'W2', formatter(val, i) { return html`${d3.format( '.3s' )(val)}`; } }, change21: { title: 'W1-W2', type: 'number', formatter(val, i) { let color = d3 .scaleLinear() .domain([ d3.min(wowTableData, function(d) { return d.change21; }), 0, d3.max(wowTableData, function(d) { return d.change21; }) ]) .range(["#f4c8cf", "#f8f8f8", "#c8f4cb"]); return html`${d3.format('+.1%')( val )}${val > 0 ? '↑' : '↓'} `; } }, delta21: { title: '', formatter(val, i) { return html`${d3.format( '+.3s' )(val)}`; } }, week3avg: { title: 'W3', formatter(val, i) { return html`${d3.format( '.3s' )(val)}`; } }, change32: { title: 'W2-W3', formatter(val, i) { let color = d3 .scaleLinear() .domain([ d3.min(wowTableData, function(d) { return d.change32; }), 0, d3.max(wowTableData, function(d) { return d.change32; }) ]) .range(["#f4c8cf", "#f8f8f8", "#c8f4cb"]); return html`${d3.format('+.1%')( val )}${val > 0 ? '↑' : '↓'} `; } }, delta32: { title: '', formatter(val, i) { return html`${d3.format( '+.3s' )(val)}`; } }, week4avg: { title: 'W4', formatter(val, i) { return html`${d3.format( '.3s' )(val)}`; } }, change43: { title: 'W3-W4', formatter(val, i) { let color = d3 .scaleLinear() .domain([ d3.min(wowTableData, function(d) { return d.change43; }), 0, d3.max(wowTableData, function(d) { return d.change43; }) ]) .range(["#f4c8cf", "#f8f8f8", "#c8f4cb"]); return html`${d3.format('+.1%')( val )}${val > 0 ? '↑' : '↓'} `; } }, delta43: { title: '', formatter(val, i) { return html`${d3.format( '+.3s' )(val)}`; } }, series: { title: '', formatter(val, i) { console.log(val); return ''; } } } })39:[] 2f:{"title":"Simulmedia TV Marketplace Update For May 1, 2020","cells":[{"id":0,"value":"$31","pinned":false,"hidden":false,"mode":"ojs"},{"id":137,"value":"$32","pinned":false,"hidden":false,"mode":"ojs"},{"id":473,"value":"$33","pinned":false,"hidden":false,"mode":"ojs"},{"id":229,"value":"$34","pinned":false,"hidden":false,"mode":"ojs"},{"id":261,"value":"$35","pinned":false,"hidden":false,"mode":"ojs"},{"id":263,"value":"$36","pinned":false,"hidden":false,"mode":"ojs"},{"id":265,"value":"$37","pinned":false,"hidden":false,"mode":"ojs"},{"id":565,"value":"md`\n
Zooming in further, we can look at the change in viewership among specific networks, where some of these trends become even more evident. As Sesame Street invited us to do many years ago, can you tell which one of these is not like the others? \n\n
`","pinned":false,"hidden":false,"mode":"ojs"},{"id":574,"value":"html`\n

${cnnDailyChart}

${nickDailyChart}

${hboDailyChart}

${espnDailyChart}

\n`","pinned":false,"hidden":false,"mode":"ojs"},{"id":337,"value":"md`## Deeper Dive\n
\nLastly, we can delve even deeper. The drop-down will allow you to summon a chart for every network that shows impressions at the hour level, for four weeks, one week at the time. The darker and stronger the line, the more recent the week: that way, one is able to superimpose and compare the most recent week to the previous ones.\n\nSelect any network from the drop-down to explore most recent trends. We recommend ESPN, FS1, and the NFL Network to see impact that coverage of the 2020 draft had on viewing.\n\n
\n`","pinned":false,"hidden":false,"mode":"ojs"},{"id":1198,"value":"viewof selNetwork = select({\n title: \"Networks\",\n description: \"Please select a network to update the chart below.\",\n options: networks,\n value: \"CNN\"\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":1260,"value":"html`
`","pinned":false,"hidden":false,"mode":"ojs"},{"id":1185,"value":"flexChart","pinned":false,"hidden":false,"mode":"ojs"},{"id":1263,"value":"html`
`","pinned":false,"hidden":false,"mode":"ojs"},{"id":632,"value":"md`\n\n## Full Network List\n
\nBelow you can find a list of all Nielsen rated networks and their week over week trends for the past four weeks. The table contains average daily impressions, as well as week-over-week variations.\n\n- **W2**: 3/30 - 4/5\n- **W3**: 4/6 - 4/12\n- **W4**: 4/13 - 4/19\n- **W1**: 4/20 - 4/26\n`","pinned":false,"hidden":false,"mode":"ojs"},{"id":642,"value":"$38","pinned":false,"hidden":false,"mode":"ojs"},{"id":1252,"value":"html`
`","pinned":false,"hidden":false,"mode":"ojs"},{"id":953,"value":"md`## About Simulmedia\nWe are Simulmedia, a NY-based platform that helps marketers use TV advertising to create more customers. Simulmedia is the only end-to-end TV ad platform that can deliver scaled performance across national linear TV with the speed and precision of digital. To learn more or contact us, visit [www.simulmedia.com](https://www.simulmedia.com/?utm_source=observable).`","pinned":false,"hidden":false,"mode":"ojs"},{"id":996,"value":"md`## Have Questions?\nWe’re sifting through changes in TV viewing with the most recent data available and want to make sure you’re getting the answers you need. What did you find most valuable? What other information would you like to see? Email us at marketing@simulmedia.com to let us know how we can make these weekly updates as useful as possible.`","pinned":false,"hidden":false,"mode":"ojs"},{"id":1241,"value":"html`

`","pinned":false,"hidden":false,"mode":"ojs"},{"id":60,"value":"md`## Appendix`","pinned":false,"hidden":false,"mode":"ojs"},{"id":341,"value":"md`### Definitions`","pinned":false,"hidden":false,"mode":"ojs"},{"id":1104,"value":"chart1inputs = ({\n width: 640,\n height: 260,\n dimension: 'date',\n metric: 'impressions',\n title: 'Overall TV Viewing (Extended)',\n color: '#333',\n xAxisHidden: false,\n yAxisHidden: false,\n nonzeroMinY: true,\n mark: '2020-03-16',\n markText: 'start of four-week analysis'\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":215,"value":"chart5inputs = ({\n width: 380,\n height: 160,\n dimension: 'date',\n metric: 'impressions',\n title: null,\n color: '#333',\n xAxisHidden: false,\n yAxisHidden: true,\n nonzeroMinY: true\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":253,"value":"chart6inputs = ({\n width: 380,\n height: 160,\n dimension: 'date',\n metric: 'impressions',\n title: null,\n color: 'red',\n xAxisHidden: false,\n yAxisHidden: true,\n nonzeroMinY: true\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":216,"value":"chart7inputs = ({\n width: 380,\n height: 160,\n dimension: 'date',\n metric: 'impressions',\n title: null,\n color: 'green',\n xAxisHidden: false,\n yAxisHidden: true,\n nonzeroMinY: true\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":239,"value":"chart8inputs = ({\n width: 380,\n height: 160,\n dimension: 'date',\n metric: 'impressions',\n title: null,\n color: 'blue',\n xAxisHidden: false,\n yAxisHidden: true,\n nonzeroMinY: true\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":241,"value":"chart9inputs = ({\n width: 380,\n height: 160,\n dimension: 'date',\n metric: 'impressions',\n title: null,\n color: 'orange',\n xAxisHidden: false,\n yAxisHidden: true,\n nonzeroMinY: true\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":587,"value":"cnnDailyChartInputs = ({\n width: 320,\n height: 150,\n dimension: 'date',\n metric: 'impressions',\n title: 'CNN',\n color: 'red',\n xAxisHidden: false,\n yAxisHidden: true,\n nonzeroMinY: true\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":593,"value":"nickDailyChartInputs = ({\n width: 320,\n height: 150,\n dimension: 'date',\n metric: 'impressions',\n title: 'Nickelodeon',\n color: 'green',\n xAxisHidden: false,\n yAxisHidden: true,\n nonzeroMinY: true\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":595,"value":"hboDailyChartInputs = ({\n width: 320,\n height: 150,\n dimension: 'date',\n metric: 'impressions',\n title: 'HBO',\n color: 'blue',\n xAxisHidden: false,\n yAxisHidden: true,\n nonzeroMinY: true\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":598,"value":"espnDailyChartInputs = ({\n width: 320,\n height: 150,\n dimension: 'date',\n metric: 'impressions',\n title: 'ESPN',\n color: 'orange',\n xAxisHidden: false,\n yAxisHidden: true,\n nonzeroMinY: true\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":370,"value":"foxnewsChartInputs = ({\n width: 640,\n height: 280,\n plotting: 'foxnews-wow',\n title: 'Fox News',\n legend: true,\n sparkline: false,\n titleOnHover: false,\n xAxisHidden: false,\n yAxisHidden: false,\n twoLinesOnly: false\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":377,"value":"espnChartInputs = ({\n width: 640,\n height: 280,\n plotting: 'espn-wow',\n title: 'ESPN',\n legend: true,\n sparkline: false,\n titleOnHover: false,\n xAxisHidden: false,\n yAxisHidden: false,\n twoLinesOnly: false\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":1168,"value":"flexWowChartInputs = ({\n width: 960,\n height: 480,\n plotting: 'wow',\n title: selNetwork,\n legend: true,\n sparkline: false,\n titleOnHover: false,\n xAxisHidden: false,\n yAxisHidden: false,\n twoLinesOnly: false\n})","pinned":false,"hidden":false,"mode":"ojs"},{"id":346,"value":"md`### Imports`","pinned":false,"hidden":false,"mode":"ojs"},{"id":354,"value":"md`#### Data`","pinned":false,"hidden":false,"mode":"ojs"},{"id":292,"value":"import {\n totalViewingData,\n totalViewingDataSinceFeb,\n newsViewingData,\n kidsViewingData,\n entertainmentViewingData,\n sportsViewingData,\n cnnDaily,\n nickDaily,\n hboDaily,\n espnDaily,\n wowData,\n foxnewsWow,\n espnWow,\n wowTableData\n} from '@simulmedia/data-for-wow-trends-apr-30'","pinned":false,"hidden":false,"mode":"ojs"},{"id":1172,"value":"flexWowData = wowData.filter(item => item.network === selNetwork)","pinned":false,"hidden":false,"mode":"ojs"},{"id":1191,"value":"networks = [...new Set(wowData.map(obj => obj.network))]","pinned":false,"hidden":false,"mode":"ojs"},{"id":357,"value":"md`#### Charts`","pinned":false,"hidden":false,"mode":"ojs"},{"id":1107,"value":"import { chart as totalViewingChartExtended } with {\n totalViewingDataSinceFeb as data,\n chart1inputs as inputs\n} from '@simulmedia/line-chart'","pinned":false,"hidden":false,"mode":"ojs"},{"id":219,"value":"import { chart as totalViewingChart } with {\n totalViewingData as data,\n chart5inputs as inputs\n} from '@simulmedia/line-chart'","pinned":false,"hidden":false,"mode":"ojs"},{"id":221,"value":"import { chart as newsChart } with {\n newsViewingData as data,\n chart6inputs as inputs\n} from '@simulmedia/line-chart'","pinned":false,"hidden":false,"mode":"ojs"},{"id":251,"value":"import { chart as kidsChart } with {\n kidsViewingData as data,\n chart7inputs as inputs\n} from '@simulmedia/line-chart'","pinned":false,"hidden":false,"mode":"ojs"},{"id":255,"value":"import { chart as entertainmentChart } with {\n entertainmentViewingData as data,\n chart8inputs as inputs\n} from '@simulmedia/line-chart'","pinned":false,"hidden":false,"mode":"ojs"},{"id":256,"value":"import { chart as sportsChart } with {\n sportsViewingData as data,\n chart9inputs as inputs\n} from '@simulmedia/line-chart'","pinned":false,"hidden":false,"mode":"ojs"},{"id":584,"value":"import { chart as cnnDailyChart } with {\n cnnDaily as data,\n cnnDailyChartInputs as inputs\n} from '@simulmedia/line-chart'","pinned":false,"hidden":false,"mode":"ojs"},{"id":603,"value":"import { chart as nickDailyChart } with {\n nickDaily as data,\n nickDailyChartInputs as inputs\n} from '@simulmedia/line-chart'","pinned":false,"hidden":false,"mode":"ojs"},{"id":606,"value":"import { chart as hboDailyChart } with {\n hboDaily as data,\n hboDailyChartInputs as inputs\n} from '@simulmedia/line-chart'","pinned":false,"hidden":false,"mode":"ojs"},{"id":609,"value":"import { chart as espnDailyChart } with {\n espnDaily as data,\n espnDailyChartInputs as inputs\n} from '@simulmedia/line-chart'","pinned":false,"hidden":false,"mode":"ojs"},{"id":329,"value":"import { chart as foxnewsChart } with {\n foxnewsWow as data,\n foxnewsChartInputs as inputs\n} from '@simulmedia/multi-line-chart/5'","pinned":false,"hidden":false,"mode":"ojs"},{"id":380,"value":"import { chart as espnChart } with {\n espnWow as data,\n espnChartInputs as inputs\n} from '@simulmedia/multi-line-chart/5'","pinned":false,"hidden":false,"mode":"ojs"},{"id":1175,"value":"import { chart as flexChart } with {\n flexWowData as data,\n flexWowChartInputs as inputs\n} from '@simulmedia/multi-line-chart/5'","pinned":false,"hidden":false,"mode":"ojs"},{"id":360,"value":"md`### Styles`","pinned":false,"hidden":false,"mode":"ojs"},{"id":455,"value":"{\n return html`\nStyle`;\n}","pinned":false,"hidden":false,"mode":"ojs"},{"id":351,"value":"md`### Libraries`","pinned":false,"hidden":false,"mode":"ojs"},{"id":19,"value":"d3 = require(\"d3@5\")","pinned":false,"hidden":false,"mode":"ojs"},{"id":480,"value":"jQuery3 = require(\"https://code.jquery.com/jquery-3.3.1.slim.min.js\")","pinned":false,"hidden":false,"mode":"ojs"},{"id":482,"value":"import { table } from \"@khubert/tables@522\"","pinned":false,"hidden":false,"mode":"ojs"},{"id":469,"value":"BootStrap4 = require(\"https://stackpath.bootstrapcdn.com/bootstrap/4.3.1/js/bootstrap.min.js\")","pinned":false,"hidden":false,"mode":"ojs"},{"id":494,"value":"BootstrapCss = importcss(\n \"https://stackpath.bootstrapcdn.com/bootstrap/4.3.1/css/bootstrap.min.css\"\n)","pinned":false,"hidden":false,"mode":"ojs"},{"id":496,"value":"FontAwesome = importcss(\"https://use.fontawesome.com/releases/v5.7.2/css/all.css\")","pinned":false,"hidden":false,"mode":"ojs"},{"id":477,"value":"import { importjs, importcss } from \"@chomtana/import-external-library\"","pinned":false,"hidden":false,"mode":"ojs"},{"id":1195,"value":"import { select } from \"@jashkenas/inputs\"","pinned":false,"hidden":false,"mode":"ojs"}],"files":"$W39","stdlib":"1","titling":"auto"}